MADSHUS RECREATION

This morning we spent in Sjusjøen, situated close to Lillehammer, shooting content that captures recreational cross-country skiing and the tranquility of the outdoors, away from the hustle and bustle. The content highlights the joys of being immersed in nature without feeling pressured by competition – something that is also highly integral to the brand's ethos.

MADSHUS has been innovating cross-country skiing since 1906. When we combine advanced technology, craftsmanship, and innovations with over 100 years of experience, the result is unique and market leading cross-country skiing equipment. With ambition and guts, we drive the evolution of the sport and are passionate about inspiring cross-country skiing memories across the globe. Every Madshus product contains the very DNA of cross-country skiing.

We strive to share our passion to inspire and enable every skier to excel in their performance and everyday skiing experiences. The Madshus skier should experience our passion through our love for the Madshus brand, the whole sport of cross-country skiing, and in our endless drive to continuously develop the fastest and most reliable skis on the market