SPECIALIZED : THE HAUL

CLIENT: KnoxMMG x Specialized

Produced by Knox MMG, I joined this shoot as a photographer, recognizing that video production held absolute priority. Given my familiarity with such dynamics, collaborating with Bryan and Connor Van Orden provided seamless coordination, enabling us to produce top-tier content for the client within the constraints of a tight budget and limited timeframe.

The objective of the shoot was to connect with an athlete based in Southern California who wasn't exclusively a cyclist but could integrate the new product into their daily routine. Enter Brock Crouch, a professional snowboarder and semi-professional surfer.

In essence, The Haul, equipped with a surf rack, enables him to navigate through traffic and overcome parking challenges, offering a remarkably efficient method to scout waves before deciding on the ideal surf spot for the day.